If you only display one ad unit on your page, then direct advertising will be the only ads shown during the campaign.
Another drawback is, you can not replace it with your other advertisers. While the ad units directly counted as one of the 3 ad units per page is allowed.
Factor that is important is, you can only bill per day. Advertisers will only be charged the same, does not include how many ad impressions from them, also there is no option for billing CPM.
Factor that is important is, you can only bill per day. Advertisers will only be charged the same, does not include how many ad impressions from them, also there is no option for billing CPM.
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AdSense Direct
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